Business Mastery

You don’t become a master by learning how to do 10,000 different things. You become a master by doing a few important things 10,000 times.

That’s not just an exercise in semantics. There’s a lot of wisdom in that statement.

Most entrepreneurs are unfocused. They try to wear all the hats in their businesses, and by doing so, they limit themselves. Life is short. There’s only so much time and energy available. If you want to make the most money, you have to focus. I have a good friend, an absolutely brilliant guy, who could be making millions of dollars… and he should be. He’s certainly made a lot of money in the past, but he has no focus whatsoever. He wants to wear all the hats in his business.

By repeatedly doing a few things instead of everything, you can master those things. I believe in delegating weaknesses rather than trying to improve them. Personally, I’m only good at a couple of things; I’ve got other people who are strong in all of the areas I’m weak in. For example: my wife ran our main company for its first 14 years. I’m an entrepreneur, a salesman. I did all the marketing and advertising while she ran things day-to-day. If I had tried to do it, the business would have fallen apart years ago.

It’s all a matter of focus. Here’s a good example to help you grasp the concept: on a sunny day, you can go outside and get a good sunburn in an hour or so. That’s about it. But if you take a magnifying glass and hold it for any length of time over a piece of paper, you can burn a hole in that paper. It’s the same sunlight; but when it passes through the magnifying glass it’s focused, and if focused enough, it can start a fire. If there’s no lens creating that focus, there’s no fire.

One thing you should focus on, and never ever delegate completely, is your marketing. You have to become expert at it. The more money you want to make, the more you should strive to develop your skills at marketing. Many business owners just abdicate their marketing: they turn it over to somebody else completely, and don’t really want to know anything about it. That’s self-defeating, because that’s the one part of your business you can’t just blow off!

And remember, when I say marketing, I’m talking about everything you do to both acquire and retain customers. It’s one of the few aspects of any business that actually makes money. Almost everything else is an expense, except for marketing and innovation. Innovation, of course, is anything that you can imagine to improve your business, make it run more smoothly, and make it more productive.

So why don’t business owners just buckle down and focus on these few important things? I think it boils down to the fact that, again, they want to master everything. They want to have their fingers in all the pies. Sadly, most people can’t handle this. What ends up happening is that instead of doing one or two things really well, you do a bunch of things in a mediocre way. Let’s say you’re trying to keep the books, so you’re working with the accountant on all the tax issues… while you’re also taking and processing orders. You wear the shipping hat, the customer service hat, the tech support hat, and try to do all the selling as well.

So you end trying to do all these different tasks, and they all suffer — because you can only be pulled in so many different directions. Whereas if you focus on just one or two things, you can shine. One of those things should always be marketing. Now, be careful here: even when focusing on one subject, some people want everything figured out before they ever begin. They end up either becoming overwhelmed and never get started, or learn just a little about many different things, never developing enough depth of knowledge to help move them forward.

You can learn these few things one at a time, and build an excellent depth of knowledge and experience over the years. My marketing director is a political junkie; he studies the political news closely, and for the last few years has studied constitutional issues as an amateur. If he tried to learn all at once what he knows now, he’d be overwhelmed. But now he’s knowledgeable and able to handle a lot of subjects due to what he has learned gradually over several years. By learning slowly and absorbing things a bit at a time, he’s got a good, well-rounded understanding of many issues today.

Here’s an example of what you should focus on right away in your marketing, without worrying too much about the rest: learning to write sales copy. Make it a goal to learn everything you can about what it takes to write good copy. Work only on sales copy for a while, mastering it before moving on to something else.

Spend your limited time, resources and energy on a small number of things instead of trying to tackle all of it. That applies to your entire business in general. Instead of trying to do too many things and not doing any of them well, focus just on a few things until you master those, and then move on to others. If that sounds like common sense, remember what Mark Twain said in the 1800s: “Common sense is a very uncommon thing.” It’s even truer now than it was in his day.

Selling Your Business: Mastering Yourself and Mastering Your Business

Success in business depends on mastering the energy both within ourselves and within our businesses.

Mastery 3.0 – self mastery, business mastery and marketing mastery.

All of these levels of mastery hinge on one very important quality, we call it discernment, the ability to know one’s self and understand the repercussions of our choices.

Newtonian physics still functions in three dimensional time and space in the world as we know it. So knowing the cause and effect of my choices is very important.

When I understand the effects of my choices, and from that moral perspective of beginning to create a vision for my own personal life, for my family, for my workplace, I have a personal set of values, ethics that I live in the world. When I have that clear, I can then take that quality of discernment to the business that I created.

Now a business has its own five intelligences just as a human body does. There are the physical structures of the business – the state of the buildings and the assets of the business.

Then there’s the emotional intelligence of a business. What are the relationships like at every level of the business, with the employees, customers, shareholders and vendors? If those are all vibrant and healthy then you have got a great emotional IQ for your business.

You then look at the mental intelligence. Are there always leading-edge visionaries who are finding the new ways to compete and implement new projects within the business and integrate them in a healthy way?

Does the business have a clearly defined moral IQ, a set of values that it functions by?

And is it inspiring everybody that it touches with that vision?

And then the spiritual intelligence of the business is the relationship to the world that we live in and whether we are leaving it in a better or worse place than when we found it.

One thing I find with business owners is that, once they sell their business, they feel they have somewhat neglected what you would define as the spiritual, and they are looking to make the world a better place. So quite frequently they get involved in philanthropy, mentoring or charity activities, or they start or contribute to a not-for-profit or a foundation. So this may be one of the out of balance elements for many business owners.

And it’s a little confusing teasing out moral and spiritual. A lot of what you just described, I would really qualify as moral intelligence, creating foundations, doing mentoring, that’s really functional. The spiritual becomes a little more esoteric.

From a business perspective, our spiritual intelligence is how we integrate into the world around us.

If you look at the campuses of certain successful businesses, they’re beautiful; the energy flows, they have vitality to them.

Part of that is the physical structure but there’s also attention to what I call that hidden spiritual arena of life. You can call it a natural feng shui.

So, how does this all work with self, business and marketing mastery?

I believe business is going to be leading the vanguard of evolution and transformation on our planet.

For example, we already see that many consumers are interested in a more holistic, natural, green way of being in their lives. They don’t want to give up the luxuries and the necessities of a modern life, but they want to do it in a conscious way. And I call them conscious consumers.

The old ways of marketing and selling do not work with this class of people, so businesses have to come up with unique ways to market to them.

So when I talk about marketing mastery, I’m talking about the businesses which have an understanding of who their perfect customer is and how to reach them in interesting, fun, and innovative ways.

I believe that in the next five to ten years, businesses will not only be selling products but they’re going to be helping people in society itself transform their lives, and the marketing that we do is also going to be transformative.

Mastery Online

What a fantastic place the internet is, so full of data and resources to help you with absolutely anything that you want. So most of us think that we can browse the internet and be masters of it and make loads of cash, just like many others do.

Well Internet business mastery is something that can be learned by this approach but there are 10’s of thousands of people who have tried and very quickly fallen by the way side.

Then of course they immediately blame the system! Well that is pretty daft, how can a system be wrong or stupid, after all it is just a computer.

So like most things in life we need someone who has done it all before, and with great success, to teach us how. To be there to help us understand, show us the tricks and tips necessary to become a Master and become really successful.

Internet mastery is not rocket science, it is really simple and straightforward. Just follow someone who has done it before and you will gain Mastery too. But remember to be a true master it takes dedication and hard work. You must work tirelessly over and over to make the necessary breakthroughs. Remember the old saying ‘don’t reinvent the wheel, just master how it works’.

So our first real problem is overcoming ourselves. We get in our own way and we create many reasons why we don’t need help. We are smart after all and we have learned most things ourselves. So we can just get on with it and be successful.

Wrong please take a moment to think, when have you made the most and quickest success? I bet most times it is when someone showed you the way or taught you a shortcut etc…

Internet success is not guaranteed so it is a very high risk strategy to launch out on your own and make it big. I am not sure what the statistics are but I bet it is only one or two percent who achieve success on their own without the help of a Master or Teacher.

For me I have many coaches working to support me in my various ventures to guarantee that my success rate is in the 90-100% range for each venture.

So if you really want mastery within the Internet game or just in life, then I advise you to get a coach/teacher/master to help and guide you if you want to guarantee your success.

Check out my Mastery for Life website for more information.